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eyeD™ to Provide Equine Identification Services at APHA World Show

Press Release
For more information, contact:
Kelly Goss (913) 422-6846
Jill Heggen (402) 452-2611

eyeD™ to Provide Equine Identification Services at APHA World Show
SUMMIT, NJ, September 20, 2012 – Global Animal Management and the American Paint Horse Association (APHA) are proud to announce that eyeD™ will sponsor the 2012 APHA World Championship Show in Fort Worth, Texas, November 7-17. Horses will receive a courtesy scan from eyeD at the APHA identification station throughout the show.

An innovative and non-invasive technology, eyeD utilizes iris scanning to take a digital photo of a horse’s eyes. Once the horse’s unique eyePrint™ information is securely stored in the eyeD database, horse owners can purchase access to have the most positive, accurate identification method available to them 24/7.

All horse owners attending the APHA World Show will receive a local, courtesy enrollment in eyeD as part of their check-in process for APHA positive identification. The local enrollment will include an iris scan that will connect each Paint Horse to its APHA registration records using eyeD technology, giving exhibitors the option for a paperless check-in at future APHA World Shows. Quick and non-invasive, the scan takes only seconds with information on horses pre-entered in the APHA World Show preloaded into the system.

Paint Horse owners can upgrade to a national enrollment and receive full benefits of eyeD year-round, anywhere in the country, for just $50 per horse as part of a limited-time Futurity Club offer. A national eyeD enrollment allows owners to upload and attach medical information to a secure site, providing 24/7 access to eCoggins certificates, health records and registration papers. The eyeD solution is 99.9 percent accurate and leads to a greater chance of recovery in stolen horse cases. With a lifetime membership in the Futurity Club, horse owners receive special offers and annual renewal fees of less than $2 per year – that’s a 95 percent savings available only to Futurity Club members.

“Our non-invasive, iris scanning services will make APHA World Show attendees’ experience seamless when it comes to equine identification,” said David Knupp, marketing manager, Global Animal Management.

In further support of Paint Horse owners, eyeD will serve as the presenting sponsor of the Pat Parelli clinic on Nov. 10 from 2 to 5 p.m., and as the official host of the Breeders’ Trust Select Sale preview party in the sale barn on Nov. 11 from 4 to 6 p.m. and the exhibitors’ and buyers’ reception on the John Justin concourse on Nov. 12 from 5 to 6:30 p.m. All horses consigned to the Breeders’ Trust Select Sale will also receive a courtesy eyeD scan.

“If you’re at the APHA World Show, be sure to attend an eyeD demonstration during the Pat Parelli clinic, or stop by to see us at the Breeders Trust Select Sale preview party and the eyeD-sponsored exhibitors’ and buyers’ reception,” said Knupp.

The 2012 APHA World Championship Show is a qualifying event for APHA members and registered American Paint Horses. The world-class international competition features Open and Amateur exhibitors in both Western and English disciplines. For more information about the APHA World Show, log on to aphaworldshow.com. Connect with APHA fans across the world at facebook.com/americanpainthorse and on Twitter @worldshow and @APHANews.

“eyeD brings an exciting application of technology to the equine industry,” said APHA Executive Director Billy Smith. “Linking horses, veterinarians and APHA records in this way can produce some terrific short- and long-term benefits for our members, beginning with the option of paperless check-in at our 2013 World Shows. The courtesy eye scans exhibitors receive this year opens the door to improved service in the future.”

Global Animal Management is a wholly-owned subsidiary of Merck and Co., Inc. For more information about eyeD, please visit eyeD.com. Like us on Facebook at facebook.com/eyeDsolution or follow us on Twitter at twitter.com/eyeDsolution.

About the American Paint Horse Association
The American Paint Horse Association (APHA) is the world’s second largest equine breed association. Headquartered in Fort Worth, Texas, it celebrates its 50th anniversary in 2012. In fulfillment of its global mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses. APHA has registered more than a million horses in 59 nations and territories since it was founded, and now serves over 64,000 active youth and adult members around the world. For more information about the American Paint Horse Association, visit apha.com.

About Merck Animal Health
Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit merck-animal-health.com.