/ by /   Archive / 0 comments

Cinch Jeans Joins APHA Corporate Partner Lineup

APHA is proud to announce the addition of Cinch® to its corporate partner lineup. A global leader in Western apparel manufacturing, Cinch has joined forces with APHA to provide high-quality, fashion-forward products to hundreds of APHA World Championship Show exhibitors, year-end awards recipients and Markel/APHA Professional Horsemen.

Since 1996, the Cinch Clothing brand has been crafting quality Western jeans and shirts for men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of their quality fit and the authentic Western look.

“We’re really thrilled to add Cinch as a corporate partner of the world’s second-largest equine breed association,” APHA Executive Director Billy Smith said. “It’s always great to earn the confidence of industry leaders, and we certainly appreciate Cinch expressing this level of support in the direction we’re taking. We look forward to a very productive partnership and welcome the opportunity to provide active support to one of the most widely recognized names in the Western apparel industry.”

Beginning with the 2014 APHA World Championship Show in November, all APHA World Champions, along with all Sweepstakes and Challenge class winners, will receive award jackets courtesy of Cinch and Cruel Girl Jeans. Many top APHA year-end exhibitors will receive custom award jackets, as well.

Cinch and Cruel Girl Jeans will also provide shirts to the Markel/APHA Professional Horsemen. The Markel/APHA Professional Horsemen program is a group of honest, upstanding equine professionals who serve as APHA ambassadors and leaders.

“The American Paint Horse Association is a vital part of the equine industry, dedicated to supporting and promoting the American Paint Horse. Cinch is very proud to be its partner,” said David Dean, president of Miller International and Cinch Jeans.

Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the No. 1 choice for those who live and breathe the Western lifestyle. From collared shirts with short or long sleeves to outerwear and athletic gear to fashion-forward western jeans, Cinch puts fit and styling first. To find out more, visit cinchjeans.com.


  [Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided back to apha.com.]

About APHA

The American Paint Horse Association is the world’s second-largest equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.