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Purina Teams With APHA for “A Difference You Can See” Video Contest

Press Release
For more information, contact:
Ginger Walker, Director of Business Development
[email protected]  •   (817) 834-2742 ext. 445

Purina Teams With APHA for “A Difference You Can See” Video Contest

Take a shot at stardom! The American Paint Horse Association and valued Corporate Partner Purina Horse Feed are proud to announce the “A Difference You Can See” Video Contest, running from September 1–30.

It’s no secret that the APHA and Purina Horse Feeds are committed to providing superior health care to Paint Horses. Top-quality nutrition is the first ingredient in creating a bond between horses and humans. With this exciting video contest, APHA and AjPHA members have an unparalleled opportunity to win $1,000 in Purina products and special recognition from APHA.

Using a smartphone, video camera or camcorder, contestants can show off their originality, creativity and unique perspective on equine nutrition while demonstrating their extraordinary bond with their American Paint Horse.

Video Requirements

  • Video must be no longer than 3 minutes.
  • Contestant must be a current APHA member, and the video must feature a registered American Paint Horse.
  • Be creative. Explain what makes your Paint Horse unique and how the Purina contest prizes will help make a difference you can see in your Paint Horse.

The contest winner will be well equipped to improve their horse’s life—the prizes include: 25 bags of Purina Horse Feed, Purina feed and water buckets, two Purina feed scoops, a Purina weight tape, body condition scoring chart, Purina feed schedule board, feed weight scale, feed bin, Purina hay bag and a phone consultation with a Purina Ph.D. nutritionist.

Additionally, the winner will receive the “star treatment” from APHA, including being profiled in a column in the Paint Horse Journal plus a free one-year Paint Horse Journal subscription.

“We’re very excited to partner with Purina on this video contest,” APHA Executive Director Billy Smith said. “We’re always looking for new and different ways to work with our corporate partners to raise their profile with our members and return value on the investment they make in APHA. With more than 70,000 fans, we have a loyal following on Facebook and we recently created an APHA channel on YouTube. Our social media presence will play an important role in this promotion.”

Contest submission is open September 1–30. Five finalist videos will be selected. Fan-favorite voting by text message will determine the winner. To submit your video, simply visit apha.com/difference.


About the American Paint Horse Association
The American Paint Horse Association (APHA) is the world’s second largest equine breed association. Headquartered in Fort Worth, Texas, it celebrates its 50th anniversary in 2012. In fulfillment of its global mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses. APHA has registered more than a million horses in 59 nations and territories since it was founded, and now serves over 64,000 active youth and adult members around the world. For more information about the American Paint Horse Association, visit apha.com.

About Land O’Lakes Purina Feed LLC
Land O’Lakes Purina Feed LLC is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace. For more information about Purina Horse Feed products, visit horse.purinamills.com.