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Platinum Performance Partners With APHA For New Sponsorship

February 13, 2014

Platinum Performance®, the official supplement of the APHA World Championship Show, has increased its support of APHA to include a corporate partnership, participation through various APHA awards programs and title sponsorship of the Paint Horse Journal Platinum Performance Team.


The Paint Horse Journal Platinum Performance Team—formerly the Paint Horse Journal Elite Team—is comprised of 14 APHA world champion trainers who believe in the power of a consistent presence of the Paint Horse Journal.

“Platinum Performance is proud to support the American Paint Horse Association and the Paint Horse Journal Platinum Performance Team,” Platinum Performance’s Director of Marketing Lauren Everett said. “They are the best of the best, and that’s what we also strive to be everyday for horses and horse owners everywhere.”



APHA Executive Director Billy Smith says Platinum Performance is a perfect fit for the Paint Horse Journal team.

“Partners like Platinum Performance represent APHA’s commitment to professionalism in the raising and showing of America Paint Horses,” he said. “Platinum Performance gives us yet another way to thank some of the Paint Horse Journal’s most committed customers.”

Learn more about the Paint Horse Journal Platinum Performance Team on the PHJ website.

Thanks to the new corporate partnership, members of APHA’s Ride America saddle log program are now eligible to win Platinum Performance Equine supplements and other various prize items through its year-end awards program.

APHA members win prizes by logging each hour spent riding or driving their Paint Horses. Riders mark their progress through 14 progressive achievement levels—from 100 to 10,000 hours—and milestones are permanently recorded on their horses’ official lifetime performance records. For more information, visit the Ride America website.

Platinum Performance Equine will continue to be awarded to top performers at the APHA World Championship and AjPHA Youth World Championship Shows, which take place annually at the Will Rogers Memorial Center in Fort Worth.

Platinum Performance products are developed and manufactured in a state-of-the-art California facility by a team of experts. The dedicated team of Platinum advisors keeps customers informed on the latest advances in equine health and supplementation. To find out more, visit their website or call (800) 553-2400.



[Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided back to apha.com.]



About APHA

The American Paint Horse Association is the world’s second-largest equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.