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New mission statement refines APHA’s vision for the future

What’s the purpose of the American Paint Horse Association?

“We inspire, nurture, promote and provide meaningful experiences to generations interested in preserving the versatile Paint Horse.”

Short and sweet but full of heart, this new mission statement breathes life into APHA’s vision and re-energizes efforts to add deeper value to our members’ relationships with their Paint Horses.

This change comes as the next step following the association’s new branding, which was unveiled earlier this year. A Mission Statement Task Force, chaired by Executive Committee member Dr. Craig Wood, spearheaded the effort to develop a memorable mission statement that encapsulated APHA’s goals while remaining clear and concise. The committee solidified the clean, new statement in a final meeting at the 2016 APHA World Championship Show, and the Executive Committee adopted the statement at their November 10 meeting.

Discover the meaning behind APHA’s new look and feel in the winter edition of Chrome. Pick up your print copy or catch an excerpt of the story on Chrome’s website.

There’s more to the story of “Marked for Greatness,” too. Dive deeper into its meaning in this flashy Chrome extra:


[Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided back to apha.com.]


About APHA

The American Paint Horse Association is the world’s second-largest equine breed association, registering more than a million horses in 59 nations and territories since it was founded in 1962. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.