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Market your Paint like a pro with the February Paint Horse Journal

Looking to sell or promote your Paint, stallion or equine services? Though the breadth of social media expands every day, there’s no denying horsemen still love their traditional, in-hand magazines—so what better way to catch buyers’ eyes than a stunning print advertisement?

Not sure where to start? The February 2015 Paint Horse Journal article “Print’s Not Dead” offers helpful tips to craft the perfect campaign. From layout to timing to working with a designer, the Journal’s Rachel Florman walks you through the keys to a successful ad.

Read “Print’s Not Dead” for FREE online—it’s this month’s free read from the Paint Horse Journal.

Also in the February Paint Horse Journal:feb-cover

  • Learn how good communication and a proactive approach can help you balance your Youth show career and scholastic commitments.
  • Meet Paint industry game-changers as APHA welcomes its third Hall of Fame class.
  • Start your yearling off on the right hoof tips on groundwork and in-hand class preparation.
  • Discover eight key tips to improve the health and happiness of your breeding horses.
  • Navigate the ins and outs of a breeding contract with APHA’s Counselor at Law Suzanne Radcliff.
  • Up your understanding of judging accuracy with APHA Director of Judges Dave Dellin and The Game Plan, the PHJ’s new monthly column.
  • Get lost in a desert rich with natural history with Great Rides and Arizona’s Petrified Forest National Park.
  • Meet APHA member Maureen Wade, who had to rely on her trusty Paint to navigate home.

If you aren’t subscribing to the Journal, you’re missing these and more great stories every month. A one-year subscription is only $30 for APHA members, or $35 for non-members [U.S. rates—see website for Canadian and international rates].

Got a great idea for a PHJ story? Send your editorial ideas to [email protected].


[Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided to apha.com.]


About APHA

The American Paint Horse Association is the world’s second-largest international equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.