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Chrome, New Equestrian Lifestyle Magazine for American Paint Horse Enthusiasts, to Debut in June


For more information, contact:
Laura Stevens
Associate Producer of Marketing & Promotional Content
(817) 834-2742 ext. 420

March 12, 2013

Chrome, New Equestrian Lifestyle Magazine for American Paint Horse Enthusiasts, to Debut in June
The American Paint Horse Association will reveal Chrome, a quarterly equestrian lifestyle magazine like no other, on June 20. Designed to enrich the lives of horse enthusiasts, Chrome is a large-format, contemporary magazine that celebrates a lifestyle as unique as the American Paint Horse.

Chrome from APHA on Vimeo.

Making an already valuable membership even better, Chrome is available exclusively to APHA members. Rich in stunning photography, in-depth profiles and insightful stories, Chrome will be an irreplaceable addition to horse lovers’ homes. Arriving in mailboxes June 20th, the 10” x 12” magazine will be polybagged to ensure extra protection through the mail.

Through its pillars—spirit, attitude, culture and place—Chrome’s topics will deliver a multitude of interesting articles, including: personality and celebrity interviews; horse and dog advice; health, beauty and fitness improvement; connection and relationship tips; fashion trends; style and design advice; art, music and film reviews; small-acreage and home-care ideas and equine-friendly city features.

The debut Summer 2013 issue will explore the upcoming Disney movie “The Lone Ranger,” delving into conversation with the movie’s horse trainers. The home of Lynn Palm and her husband, Cyril Pittion-Rossillon, will be featured, as will the philosophy of natural horsemanship trainer Pat Parelli.

Residents in the United States, Canada and Mexico will receive Chrome for free as part of their APHA membership benefits; international residents will be emailed a free digital version with the option to purchase a print subscription. Paint Horse Connection, now a quarterly digital publication, will be available to the public for free at apha.com/publications/.

Don’t miss an issue of Chrome—join, renew or extend your membership today. Simply visit join.apha.com or call (817) 222-6423. Send editorial suggestions and advertising inquiries to Editor Tonya Ratliff-Garrison at tonyag@apha.com.


About the American Paint Horse Association
The American Paint Horse Association (APHA) is the world’s second largest equine breed association. Headquartered in Fort Worth, Texas, it celebrated its 50th anniversary in 2012. In fulfillment of its global mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses. APHA has registered more than a million horses in 59 nations and territories since it was founded, and now serves more than 55,000 active youth and adult members around the world. For more information about the American Paint Horse Association, visit apha.com or connect with Paint Horse fans globally at facebook.com/americanpainthorse or on Twitter @APHANews and @WorldShow.