APHA is pleased to announce the promotion of Kalyn Sanders to senior director of business development.
Kalyn came to the association in January 2013 as a sponsorship and trade show manager. In 2014, she took on increased duties in publication sales and alliance marketing. During her time in this position, Kalyn increased corporate partner commitments from 90 percent of partners over 2013, helped generate new print and digital advertising customers, and also helped put APHA back on the map with several discipline-based organizations such as NRHA.
In her new position as senior director of business development, Kalyn will continue her current duties and also lead the sales and sponsorship division to continue their efforts in producing unique and cost-effective opportunities for clients to market their products and services to the APHA membership.
Thankful for the support of her boss, APHA Executive Director Billy Smith, and the Executive Committee, Kalyn also considers the close-knit staff a positive.
“We respect each other’s opinions, and they value mine because of my experience as an exhibitor, which allows me to get member feedback and insight on the performance horse industry,” Kalyn said. “I am given a platform to be creative and thoughtful about what I do, and at the same time, I’m able to challenge what is currently being done in the association without losing any support.”
Kalyn ultimately enjoys marketing Paint Horses for their uniqueness.
“It’s like working at a boutique, instead of a department store,” she said. “It makes my team’s job a lot easier because we can usually offer our clients—no matter their needs—something that no other association or publication can. I’m very much looking forward to continuing the momentum already made by our talented sales team.”
After earning a communications degree from Texas Tech University, Kalyn worked as marketing manager of the National Cutting Horse Association for four years. Horses are not only her professional pursuit but also her personal hobby as she competes as a Non-Pro through the National Reining Horse Association. She is a past NRBC and NRHA Non-Pro Derby finalist and ASHA Limited Non-Pro Champion; she currently owns two aged event mares, “Tinker” and “Heidi.”
[Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided to apha.com.]
The American Paint Horse Association is the world’s second-largest international equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.