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APHA and Purina Continue “A Difference You Can See” Video Contest

For more information, contact:
Kalyn Sanders
Director of Business Development
(817) 222-6445
[email protected]

May 31, 2013

FORT WORTH—Take a shot at stardom! The American Paint Horse Association (APHA) and Purina Animal Nutrition, LLC—the official feed of APHA—are proud to continue for a second year, the “A Difference You Can See” Video Contest set to launch June 1 and continue through August 31.

It’s no secret that the APHA and Purina Horse Feeds are committed to providing superior health care to Paint Horses. Top-quality nutrition is the first ingredient in creating a bond between horses and humans. With this exciting video contest, APHA and AjPHA members have an unparalleled opportunity to win a multitude of Purina products and special recognition from APHA.

Using a smartphone, video or computer, contestants can show off their originality, creativity and unique perspective on equine nutrition while demonstrating their extraordinary bond with their American Paint Horse.

Video/Slideshow Requirements

  • Be creative. Show us what makes your American Paint Horse unique, and tell us how the Purina contest prizes will help make a difference you can see in your American Paint Horse.
  • No longer than 3 minutes. Videos or slideshows accepted.
  • Must feature entrant and a registered American Paint Horse.

The contest winner will be well equipped to improve their horse’s life as the prizes include: 40 bags of Purina Horse Feed, Purina feed and water buckets, two Purina feed scoops, a Purina weight tape, body condition scoring chart, Purina feed schedule board, feed weight scale, Purina Apparel Prize Pack, Purina hay bag, a phone consultation with a Purina Ph.D. nutritionist and a one-year APHA membership.

Additionally, the winner will receive the “star treatment” from APHA, including being profiled in a column in the Paint Horse Journal.

And new to this year, first and second runner-ups will receive 10 bags of Purina Horse Feed along with a one-year APHA membership. The first 25 entries received will receive one free bag of Purina Horse Feed, and all entries will receive 20% off a purchase through the APHA General Store.

“We’re very excited to continue this video contest,” APHA Executive Director Billy Smith said. “We’re always looking for new and different ways to work with our corporate partners to raise their profile with our members and return value on the investment they make in APHA. With more than 100,000 Facebook fans, we have a loyal following on it as well as subscribers to our YouTube channel. Our social media presence will play an important role in this promotion.”



About the American Paint Horse Association
The American Paint Horse Association (APHA) is the world’s second largest equine breed association. Headquartered in Fort Worth, Texas, it celebrated its 50th anniversary in 2012. In fulfillment of its global mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses. APHA has registered more than a million horses in 59 nations and territories since it was founded, and now serves more than 55,000 active youth and adult members around the world. For more information about the American Paint Horse Association, visit apha.com or connect with Paint Horse fans globally at facebook.com/americanpainthorse or on Twitter @APHANews and @WorldShow.