FORT WORTH, TEXAS—Communication via the social media has reached new heights at the American Paint Horse Association (APHA). Since the debut of the APHA Facebook webpage in April 2009, the association has been utilizing this tool to provide an innovative avenue for members and Paint Horse enthusiasts to connect and interact. Support of the APHA page has continued to grow, and today APHA announced reaching an impressive milestone on Friday, April 8, by accumulating its 40,000th Facebook fan.
In early April APHA began a campaign to build anticipation for the event by announcing that the 40,000th person to become a fan of the page would receive a special prize. It only took a few days before the goal was not only met, but exceeded.
Justin Buschbacher, a longtime APHA member from Wentzville, Mo., was the big winner. “I have realized Facebook is the easiest way to see what is going on in the world today, and APHA’s Facebook page is no exception,” said Justin when asked what prompted him to become a fan of the page. “I am looking at attending this year’s APHA World Show in the fall if my military duties allow me to do so, and I know I can keep up-to-date on all the latest news through the Association’s page.”
To commemorate the milestone, the Justin received 40 APHA branded items including t-shirts, books, caps, posters and more. APHA is excited to be a part of this cutting-edge communications tool and thrilled with the response its page continues to receive. More Facebook contests and fun activities are planned.
The Association uses its Facebook page to inform its members and fans about news and happenings affecting the organization. To view the APHA Facebook page and become a fan, go to facebook.com/americanpainthorse.
Connecting more than 500 million users from across the world through the World Wide Web, Facebook is the largest online social networking website.
More About APHA
The American Paint Horse Association, founded in 1962 and headquartered in Fort Worth, Texas, is the international breed registry for the American Paint Horse. In fulfillment of its mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.
APHA has registered almost a million horses in 59 nations and territories since it was founded, and now serves approximately 64,000 active members around the world.