Display Ads

Consistency is the best way to build brand exposure.
Studies show that it takes five to seven exposures to an ad before action is taken. A six-time contract is the bare minimum if you want to build your brand; a 12-time contract is more cost effective and puts your business in front of purchasers each month.

Journal offers advertising options as unique as the Paint Horse:

  • Full-color, spot color and black-and-white ads
  • Sizes from 1/4” to full page​
  • Custom options​—give you ad that eye-catching, extra-special touch with custom inserts, foldouts, gatefolds and bind-in cards
  • Competitive new rates and tons of discounts to fit any budget
  • FREE design work by our staff of award-winning artists


Ad Sizes

Ad Sizes
All of our partial ad sizes, including 1/2-page, 1/3-page, 1/4-page and 1/6-page can be in either horizontal or vertical formats.

2016 APHA Member Rates
Horse-based businesses that specialize in equine sales (excluding auction companies), training, showing or breeding, and regional horse clubs are eligible for this rate. All production work and custom designer services are available at no extra charge.

2016 Commercial/General Rates
Businesses that sell commercial products such as tack, trailers, clothing, consumables, insurance, auction services or other manufactured goods or services other than those offered by a breeder or trainer are eligible for this rate.

New First-time Advertiser Rate
If you haven't advertised in the Journal for a while, give us a try. And to make it worth your while, we're offering a special one-time only introductory rate for full- and half-page full-color ads.
        Full-page $700
        Half-page $500

Place An Ad

If the Paint Horse community is your target audience, the Paint Horse Journal is the best way to reach them. Our readers spend an average of 3.5 hours reading an issue—plenty of time for your ad to be seen and remembered. Don't get lost in the all-breed shuffle—reach the Paint Horse marketplace in the pages of the Paint Horse Journal.

Jackie McGinnis
Director of Advertising
(817) 222-6432(817) 222-6432

Kalyn Sanders
Director of Business Development
(817) 980-0584(817) 980-0584

Anthony Bennett
Classifieds and Customer Support
(817) 222-6417(817) 222-6417

Advertising Toll-Free
(877) 294-7866(877) 294-7866

Advertising Fax
(817) 222-8466(817) 222-8466

Most issues of the Journal offer special advertising opportunities. ​Review the Advertising Calendar and decide which issues will be the best buy for your product. The Journal offers a wide range of discounts that can positively effect the price of your ad.

Two times a year, the Journal prints special World Championship Show Program for the Youth and Open/Amateur World Shows. The World Championship Shows also offer additional advertising opportunities.