APHA
ChromeLogo
paint-horse

Chrome delivers the most sought-after demographics in all of publishing: ACTIVE, AFFLUENT, EDUCATED PROFESSIONALS.

68% Female

Average Age of 45

62% Married

20% Own Business

45% Manager, Owner or Executive

65% Some College, College Graduate or Post Graduate

$97,500 Average HHI

$5.85 Billion in Total Annual HHI

The Chrome Reader

Country Dwellers
63% Live in Rural Area
Own 118 Acres
70% Own Barn/Stable
55% Own Pasture
Own 11 Cattle, 3 Dogs & 3 Cats

Horse Ownership
Own 8 Horses
69% Own Paints for “Stand-Out” Factor
33% Compete
29% Recreationally Ride
$145,000 Annual Horse-Related Expenditures
63% Ride 2-7 Times a Week
86% Prefer Western-Style Riding

Discerning Consumers
70% Think Brand Makes a Difference
70% Compare Prices
61% Prefer Quality Over Price

Prefer Western Fashion
Own 6 Pairs of Boots
Own 4 Cowboy Hats
Own 13 Pairs of Jeans

Active Lifestyle
39% Camp
34% Fish
32% Sightsee
24% Hunt
21% Boat

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