Do you stand a stallion? Do you have horses for sale? Do you provide boarding, training, instruction or other services to the general public? We know just how challenging running a small business can be. Attracting—and keeping—your customers is key to making your venture successful. But there are only 24 hours in a day, right?
Let us help you improve your bottom line. Thanks to APHA Xtras, APHA members can save up to 25 percent on Constant Contact’s email marketing system. This robust suite of online email marketing and survey tools will help your small business connect to customers quickly, easily and affordably.
Social Media vs. Email Marketing
Why even bother with email marketing in today’s day and age when you have can promote your horses and services on Facebook, Twitter and Instagram for free? Granted, they cost nothing. But how many of your friends’ posts have you missed simply because Facebook’s algorithm decided not to show them to you? How will you stand out among the 500 million tweets sent per day or the 95 million photos and videos shared on Instagram per day?
Don’t give up on social media. Instead, use it as a tool to drive potential customers to your website where you invite them to sign up for your email newsletter. Why? Because email marketing works. According to McKinsey&Company, “Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
Not only that, email marketing can be a huge time-saver, allowing you to share news, announcements, and testimonials directly with your customer base. You can use emails to build long-term relationships and credibility by sending useful information all year long. And emails can be easily forwarded, connecting new customers to your business.
Constant Contact: So Easy, Even You Can Do It
Even if you don’t have an eye for design, Constant Contact makes it easy to get started, putting the tools, templates and training right at your fingertips. In no time, you’ll be sending out great-looking emails that get big results. Create and share custom messages in minutes in five easy steps:
- Choose a mobile-optimized email template
- Customize with your logo, images, and colors
- Add action blocks to drive engagement
- Drag and drop with ease
- Tailor your message and send to your contacts
Why choose Constant Contact? The company has been a leading expert in email marketing for more than 20 years. They’re committed to helping small businesses and nonprofits succeed—and to being your trusted partner every step of the way—just like APHA. According to an independent survey, first-time users prefer creating emails with Constant Contact four-to-one over top competitors.
Try Constant Contact’s easy-to-use email marketing tools for free. And when you’re ready to sign up, remember that APHA members receive an additional 10 percent off the standard prepay discounts. That means you’ll enjoy 20% off a six-month plan or 25% off the full year, more than recouping the cost of your one-year APHA membership. Pre-payment is required for this exclusive member savings.
Want to learn more about email marketing?
- 29 Reasons to Use Email Marketing (As Told by Small Business Owners)
- Get Started With Email Marketing: 10 Things You Need to Do First
- [Template] How to Create a Successful Email Marketing Plan in Minutes
- What to Say in Any Email (A Simple 3-Step Persuasive Formula)
- What’s the Best Length for My Email Newsletter?
Ready to get your discounts? If you haven’t already, click here to join or renew your APHA membership.
Your APHA membership includes more benefits than ever before. Take a minute to check out all 16 different APHA Xtras offers, saving you money at home, on the ranch, on entertainment, travel and more. It’s just our way of saying thank you for being an APHA member.
[Reprinting all or part of this news release is permitted, so long as credit is given to the Paint Horse Journal and a link provided back to apha.com.]
The American Paint Horse Association is the world’s second-largest international equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA promotes, preserves and provides meaningful experiences with Paint Horses.