APHA is pleased to announce the promotion of Cristin Conner to senior director of marketing and membership.
Cristin came to the association in 2005 as Western region sales manager for APHA’s official publication, the Paint Horse Journal. In 2009, she moved to the Marketing Department as promotional campaigns marketing manager. During her time in this position, Cristin created numerous memorable advertising campaigns including “Every Barn Needs a Little Paint” and “Blending In is Not an Option” both of which earned numerous APEX and American Horse Publications awards.
Cristin was promoted to director of membership, merchandise and subscriptions in 2012. During her time in this position, she has succeeded in maintaining a membership level above 50,000; in 2014, APHA saw the first increase in membership renewals since 2006. In this role, Cristin also oversaw buying, promotions and budgeting for the APHA General Store as well as promotion of Paint Horse Journal subscriptions.
In her new position as senior director of marketing and membership, Cristin will lead the marketing and communications division to continue their efforts to create a compelling membership, publications and website presence for APHA with the goal of gaining more members, more subscribers and achieving a higher quality of messaging overall. In addition, she will continue the financial responsibility of the General Store.
“It has been my pleasure to serve APHA members for nearly 10 years, and I’m excited about all the positive changes that are taking place in so many areas of our association,” Cristin said. “Speaking internally, I could not ask for a better group of individuals to work with. I am inspired daily by their talent, passion and dedication to improving the Paint Horse breed, and I’m truly humbled by the opportunity to lead a team of this caliber.”
After earning a marketing degree from Baylor University, Conner owned a small business in Waco, Texas, for five years. She is a lifelong horse owner and enthusiast. She was an APHA member and Paint Horse owner before coming to work for the association; Skipn To Hollywood, a 1995 sorrel overo gelding, remains her pride and joy. She has ridden on a drill team and still enjoys riding for pleasure.
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About APHA
The American Paint Horse Association is the world’s second-largest international equine breed association, registering more than a million horses in 59 nations and territories since it was founded. APHA creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.